Data enthusiast, writer, and marketer with 10+ years experience in digital marketing. Expertise in web analytics, reporting, ecommerce, and SEO. Core strengths include flexibility, analysis, communication, critical and creative thinking, and attention to detail.
Data Analyst @ Global Value Commerce (Raleigh, NC) January 2015 - present
Data projects included: Annual revenue and budget forecasts including daily revenue targets. TV commercial airtime detection. Text-mining customer reviews. Golf club depreciation engine. Sales impact of weather events. Contributions to development of internal customer intelligence tool. Modified R package for internal use. Seasonal product sales analyses. Inventory analysis and its effect on conversion rate. Customer lifetime value.
General responsibilities: Owned monthly reporting and weekly promotion performance reporting, including weekly meetings. Created and evaluated A/B tests. Contributed marketing expertise during relaunch of multiple sites acquired from competitors. Managed relationships with vendors. Created ongoing reporting and ad hoc data analyses requested by internal stakeholders.
SEO Analyst @ Global Value Commerce (Raleigh, NC) January 2011 - January 2015
Achieved page 1 Google rankings for head of search terms for major product categories. Secured backlinks from golf blogs and meetup groups. Wrote content for all channels according to various brand voices which I also helped define. Developed logic for populating product feeds. Spearheaded projects including site-wide URL rewrites, a CMS addition to in-house web platform, and dynamic sitemaps.
Search Marketing Specialist @ iMi Associates (Raleigh, NC) March 2008 - December 2010
Managed organic, PPC, and link building campaigns for all clients. Supervised two person team that carried out daily deliverables. Suggested usability, design, and structural improvements for client websites. Communicated with clients during weekly calls and in-office meetings. Pitched services to prospective clients. Created and maintained company website on Drupal 5.
Search Marketing Copywriter @ iMi Associates (Raleigh, NC) July 2007 - March 2008
Created articles, blog posts, and web copy for clients. Researched various topics in order to write competently on a wide variety of topics across numerous verticals. Conducted keyword research.
Microsoft SQL Server
North Carolina State University
BS, Mathematics May 2003
MA, World Literature December 2006
Apologies for the formatting. I will fix it in time, but I just needed to quickly build out content for the site to go live asap.